The IPL title sponsorship race is on ever since Vivo has parted ways with BCCI for this season. According to a company official, Baba Ramdev’s Patanjali Ayurved is showing interest in making a bid for the title sponsorship of IPL 2020. However, the move would help the Haridwar
based FMCG company to gain a global platform, which in turn would help them focus more on its exports. Though, according to a Patanjali spokesperson they are yet to take any decision on this regard and they are ‘’considering’’ this move.
‘’This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering that perspective,” Patanjali spokesperson S K Tijarawala told PTI. Apart from Patanjali, several other big firms like Amazon, Coca Cola, Byju’s, Unacademy, Tata Motors, Paytm are in the race to bid for the IPL title sponsorship.
The last date for the bid of IPL Sponsorship will be on August 14th, 2020 at 5 pm – the company should have a turn over of 300 crores and the rights are available from August 18th, 2020 to December 31, 2020.
India-China relationship deteriorated
Diplomatic relations between India-China deteriorated recently. Armed forces of both countries involved in a scuffle in Ladakh’s Galwan Valley. This incident resulted in the deaths of at least 20 Indian soldiers. Since then leaders of both countries initiated talks to normalize the situation. Meanwhile, anti-China sentiments are palpable across the country. Several trade organizations and right-wing pollical parties have raised the voice against China. The central government banned 59 Chinese apps including TikTok, Helo. On similar lines, cricket fans demanded that BCCI should cut all relationships with Chinese sponsors. Vivo was the title sponsor of IPL. After a lot of deliberations, IPL governing council announced that China-based smartphone manufacturer Vivo will continue to be the title sponsor of the cash-rich league.
After this news broke out, BCCI was trolled on various social media. Some even alleged that BCCI gave more importance to money over nationalism. Realizing public sentiments, Vivo decided to pull out as a title sponsor from IPL. BCCI is currently inviting bids for title sponsorship for the tournament.